People often describe the color as sexy, powerful, and mysterious. Black: Our readers often describe black as a "powerful" color, which might be the reason why black is the most popular color for luxury vehicles.The color is often used to evoke a sense of youth and modernity. White: As many of our readers have suggested, the color white can feel fresh and clean. I use it a lot and I certainly have my habits and my favourites. For today though, I'm mainly interested in one important colour, Pantone 16-0940 'Taffy' - the colour of my next cup of tea. Add colour and be sure to add a variety of colours.Īll I know for sure is that colour really does help a graphic to come alive. Not adding colour means that the colour of the page becomes the default skin tone. Be inclusive - When you're drawing people be conscious that you don't only draw a mono-culture by leaving the skin blank. If you love pink and your brand is all about appealing to other folk who love pink then don't hold back, but for everyone else, do be aware that a lot of people (me included) find the colour pink a massive turn off.ģ. Communicate outwardly - some colours have powerful associations, so think about who your visuals are for and not just what you like. Embrace your taste - if you have favourite colours that make you happy, try and include those where you can, they're part of your personal style. So if you want to flex your pens and inject some purposeful colour into your communications, here are some suggestions: 3 tips for using colourġ. I use colour to highlight key points and I use it to create a visual balance on the page. I am conscious of the colours that are important to the client, the common cultural associations of certain colours, as well the colour of people in the room (and not in the room). I’ve always believed that the person with the pen holds a lot of power and when I graphic at meetings I can’t deny colour does matter. Whether or not you believe the theories, it’s hard to deny the very real and powerful associations of some colours, so when it comes to working visually does any of it really matter? Should we really take what amounts to ‘colouring in’ quite so seriously? In my work, I'm often asked how do I pick what colour to use, and how do I decide when to use it? Should we take colouring in so seriously? blue divide, we can see that colour can also be used to limit, to exploit and to exclude. The purposeful use of colour can and does help to create a common language and a shared understanding. If we look at marketing to children, with its artificial pink vs. I was once told that was why communications companies used to favour it as a branding colour.Red of course is the colour of passion and love and, let’s not forget, danger… gold is the colour of riches and halos and winner’s cups… but how far should you take it? It's honest and sincere, reliable and confident. Blue for example, is not a sad colour, but a trustworthy colour. The crayon we'd pick if we had to colour cold, or rain, or tears.Ĭolour psychologists believe colours can affect how we feel, they just disagree with the Marketeers over what those feelings are. So it's the blue of emotions that we really mean when we say 'blue Monday'. Far enough from the holidays for any residual festive happiness to have left us, and also still not pay day, despite many people having just had the biggest spending month of the year. The third Monday of the year has gained the sad title of the most miserable day of the year. (*For the Americans amongst you, apologies that as a Brit I've spelt color wrong the whole way through!) Of course the coiners of this phrase don't mean the blue of gorgeous skies, infinite horizons or exhilarating seas, they don't mean the blue of the world, of nature.they don't really mean blue the colour at all.
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